The Founding Story of Ad-It
How a midnight spark became a breakthrough in AI-driven advertising
Ad-It began with an unexpected moment of clarity.
One night, founder Gaven Day woke up in the middle of the night with a fully formed idea running through his mind — a vision of a platform where advertising didn't interrupt people, but lived naturally inside the content they already created. The concept was simple but revolutionary: advertise through people, not to them.
Unable to shake the idea, Gaven immediately began sketching out the foundations of what would become Ad-It — the workflows, the AI layers, the creator experience, the advertiser journey, the media analysis, the product placement engine. The more he planned, the clearer it became: Ad-It wasn't just another ad-tech idea. It was the future of how brands and creators would connect.
But one truth became clear early on: no great product is built alone.
As the scope of Ad-It grew, Gaven began assembling a team capable of turning this vision into reality. Piece by piece, the founding team came together — Henry, Trevor, Gustave, Fabrice, and Vance — each bringing their own expertise, perspective, and passion for innovation. Together, they transformed a midnight idea into a fully architected platform.
With the team aligned and the product vision crystallized, Ad-It moved rapidly. AI pipelines were designed. Media analysis frameworks were built. Product placement models were refined. What started as a spark of inspiration evolved into a powerful, scalable engine for creator monetization and advertiser reach.
Today, Ad-It is patent pending, the architecture is live, and the team is approaching the launch of the MVP, the first step in reshaping digital advertising and empowering creators worldwide.
A middle-of-the-night thought became a mission.
That mission became a team.
Now, that team is building the future of advertising.
This is the story of Ad-It — and we're just getting started.