How Ad-It Works: Powered by Google Cloud Platform (GCP)
Ad-It is built from the ground up as a cloud-native, AI-driven platform and Google Cloud provides the ideal foundation for everything we do. Our system depends on fast media processing, large-scale AI inference, secure data handling, and global reliability. GCP enables all of this seamlessly.
High-Level Overview
Ad-It uses Google Cloud to manage every stage of the workflow:
With GCP, each stage scales independently, processes efficiently, and maintains the reliability required to analyze and transform thousands of user-generated videos.
GCP + Ad-It: Why the Architecture Fits Perfectly
1. AI-Optimized Media Processing (Vertex AI / GPU-backed compute)
Ad-It relies heavily on computer vision, multimodal AI, and embedding-based matching. GCP's Vertex AI and GPU-enabled services give us the power to:
- Run analysis
- Extract objects, scenes, and quality metrics
- Build creator interest profiles
- Generate placement recommendations
All while keeping costs predictable and scaling usage automatically.
2. Event-Driven, Microservice Architecture (Cloud Run + Pub/Sub)
Ad-It's architecture is fully microservice-oriented.
Cloud Run runs every service independently.
Pub/Sub connects them with event-driven queues, making the entire pipeline resilient and asynchronous.
This structure perfectly mirrors Google Cloud's strengths: stateless compute, fast spin-up, and effortless scaling during traffic spikes.
3. Secure, Global Media Storage (Cloud Storage)
Every image or video uploaded to Ad-It begins in Cloud Storage, where GCP's performance and security give us:
- Fast upload and download times
- Cost-efficient large media storage
- Automatic regional redundancy
This aligns directly with our need to process thousands of pieces of creator content reliably.
4. High-Speed Data Analysis and Usage Optimization (BigQuery)
BigQuery allows us to:
- Store anonymized creator profiles
- Analyze advertiser performance
- Track insertion quality metrics
- Feed insights to AI Learning
This turns Ad-It's huge volume of media data into actionable intelligence with minimal overhead.
5. Reliability, Security, and Compliance Built-In
Because Ad-It handles media, user data, advertiser assets, and payment-related analytics, we require:
- SOC2-ready infrastructure
- GDPR-friendly data practices
- Strong IAM and permissions
- Encryption at rest and in transit
Google Cloud's native compliance stack allows Ad-It to meet these requirements without building them ourselves.
Why Google Cloud Is the Perfect Fit for Ad-It
Ad-It was designed for:
- High volumes of short-form content
- Heavy AI workloads
- Event-driven processing
- Global creator and advertiser usage
Google Cloud provides exactly what our platform demands:
- High-performance AI tools
- Microservice-friendly compute
- Global infrastructure
- Top-tier security
- Low operational overhead
In short: Ad-It's architecture is tailor-made for GCP — and GCP is the ideal engine powering our AI-driven ad placement ecosystem.